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  • joel@anngowmarketing.co.nz

    Automotive dealers need to know the importance of having a highly visible vehicle system on their website.

    I don’t just mean visible to the naked eye but visible to the search engines. This means additional ways consumers can get onto your website.

    If you don’t have visible vehicle listings that are individual pages that are correctly located inside your site what are the consequences? Consumers can’t easily share those pages to places likes of Facebook for example.  Also, naturally there are a lot of other technical disadvantages that goes along with this.

    For example, if you have 350 vehicles in stock but the vehicle listing system is designed in such a way that the individual pages are not visible to the search engines (the likes of google). That’s 350 potential entry points to your site that are not indexed and have no access to the search engines.

    From a marketing point of view many dealerships are missing out big time in potential sales and return on investment performance.

    Is your site all show and no go?

    Getting these basics right is crucial to the long-term performance of your site and overall turnover of stock.

    This happen's often in NZ even in 2017. This wouldn’t happen without being changed in most other countries throughout the world. Why settle for it in NZ? 

     

    ·        Anngow Marketing remains independent and have chosen not to build websites. This position gives us the opportunity to advise you on what are the criteria that is needed in your site to maximise visits and sell cars for you. 

    ·        Anngow Marketing can work with most website builders to oversee and make recommendations to adjust the build to avoid the all show and no go scenario.

    ·        Anngow Marketing specialize in the Automotive industry with seminars, online marketing help and reporting.

    ·        Anngow Marketing has had many years’ experience in all areas of dealerships. Sole NZ owned and operated by Joel Anngow. 

    ·        Anngow Marketing has consulted for dealers in NZ and the Auto industry in overseas markets. You don’t know what you don’t know. Part of being the best online marketer is learning about these things and how they can advantage or disadvantage a dealership long term.

     

    Read our values page to find out about us.

    Call or email me to discuss how I help your business grow.

    Southern Autos are the best Peugeot dealership in South Auckland but don’t just take my word for it check out all the great reviews from happy customers in Auckland on their Facebook page. link below

    Southern Autos Manukau have an absolute commitment to providing the very best in customer service.

    https://www.facebook.com/southernautosmanukau/

    Visit them online and if you have any questions then they have Live chat on their website.

    With a full range of new and used Peugeot cars to choose from then you will find the right car for you.

    Or If you already own a Peugeot then Southern Autos Manukau have a full parts and service department.

    Keep up with the latest promotions on their site. Andrew and their team will look after you and are always aiming to provide the very best in customer service.

    www.southernautos.co.nz

    Southern Autos are the agents for Peugeot in the South Auckland area.

     

    They are located at 1 Bakerfield place Manukau Auckland.

    Over recent years smart phone technology has experienced rapid development, allowing consumers to reap the benefits of what is essentially having a computer within reach at all times.

    Instant information is a key component of mobile marketing. Past marketing techniques based on the notion that potential customers will need to seek out and engage in timely measures, when following up an advertisement no longer apply. To illustrate this, a television advertisement during the evening news would supply a company address and phone number. This may capture consumer interest, however does not enable their immediate intent to pursue the offer at hand. Waiting until the next day to phone or physically view the offer creates barriers that are likely to diminish the potential customer’s urgency and interest.

    Another result of delayed follow up is the exposure your potential customer will have to your competitors advertisements, directed at the same target market segments. Minimizing the time frame between projecting your offer and completing the purchase is essential.

    Transferring the same advertisement to a mobile application platform such as Facebook or simply redirecting the viewers of the television advertisement to the companies app, will capture potential customers during their peak interest and intent to consume.

    The magnitude that instant interaction and information access have on the willingness to consume, is enforced by the low costs associated with set up and maintenance.

    Projecting your companies brand and image online is a powerful tool. Being consistent across all platforms while maintaining interactive and instant content is crucial, as neglecting to update, respond and refresh the information may have an adverse effect when digitally promoting your companies image. Delegating mobile marketing maintenance duties is an essential component to successfully implement the strategy.

     

    Considering options such as an online chat and encouragement of review, are all options to build brand appeal.

    Sales are up and the economy is going strong your focus will be rightly on obtaining new customers and market share however don’t forget to put extra effort into retaining existing customers all areas of digital play an important role in that.

    1. Your website is viewed not just by potential customers but by existing customers keep that in mind. Your dealership should be putting their best foot forward. No use keeping successes secret from the public.

    2. How do you portray yourself online no point in putting great blurbs about customer service if it is not backed up by real work and better customer service processes on the ground.

    3. Email marketing and lead management are important to your dealerships future long term. If you have a system use it correctly if you don’t then look at getting one.

    4. Don’t forget about your after sales service departments they very important to your overall dealership and enough focus should go into those areas in terms of customer service.

    5. Measuring customer satisfaction is important however focus should be put onto how do you improve processes and staff knowledge and training to improve in these areas. Customer expectations are high in the area of customer service in the digital age as the customer has alot more information at their finger tips worrying only about the traditional and not the digital wont get you as far in the long term.

    Anngow Marketing have been helping dealers in New Zealand in the field of digital since 2007. We have also advised dealers internationally. If you want non generic help and advise and a real competitive advantage then contact me today. We are 100% pro the automotive industry. Pick one of your own that actively looks to promote the industry.

    Automotive opportunities in New Zealand

     

    Are we doing enough to promote careers in the automotive industry?

    With a range of skill shortages in New Zealand and long term competition from other industry’s for talent / recruitment. As an industry can we do more to promote the idea of a career in the automotive industry?

    There are great people in the industry from apprentice technicians through to highly experience skilled senior staff. I myself had the benefit of learning a lot in the industry from my Grandfather Viv.

    A career in the automotive industry can mean a lot of things including a great range of learning experiences, meeting great people and also has its fair share of challenges too all of which are exciting.

    Is there an opportunity to create an industry website highlighting the opportunities and career options for those looking to enter the industry in New Zealand whether they be from another industry or just out of education.

    This would cover all areas of the automotive industry like sales, parts, management not just mechanical.

    It’s a great industry with great people and we can do more to promote it.

     

     

    Joel Anngow

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    About Anngow Automotive Marketing

    Joel Anngow brings extensive experience of all the key components of digital marketing. Joel’s previous experiences as a vehicle salesperson and his very early application of dealership digital marketing has enabled him to fine tune all the essential digital tools to maximise and increase potential buyer traffic from all internet sources.Joel has experience in all departments of a franchise dealership in Dunedin. A background in all areas of franchise dealership operations. Anngow Marketing was started in 2007 and has been operating for 11 years.

    Joel Anngow has consulted in other markets including Australia , Japan and the US. Anngow Marketing Dunedin welcome's working with car dealerships and automotive distributors throughout the automotive industry. Read about our Automotive Training website Dealer First.

    Our Partners

     

    Some of our car dealer clients include

    www.dcmotors.co.nz

    www.southernautos.co.nz 

    www.southaucklandmotors.co.nz

    and much more.

    Joel Anngow on Twitter