• 0272079032
  • joel@anngowmarketing.co.nz

    First mover advantage

    First-mover advantage – Automotive

    What does it mean to have first mover advantage in automotive?

    First mover can be defined as

    In marketing strategy, firstmover advantage, or FMA, is the advantage gained by the initial (“first-moving”) significant occupant of a market segment. It may be also referred to as Technological Leadership.

    When it comes to digital and automotive there is a real advantage to taking new ideas and incorporating them into your digital strategy. Even minor enhancements can bring great advantage.

    1.   You are seen by the customer as being innovative and understanding of how they wish to do business.

    2.   You get the benefits of the advantage in real world terms. Increased sales , larger profile

    3.   Competitors can be slow to react meaning you have time to put your advantage to good use. This is especially so if your advantage is more process driven.

    Here at Anngow Marketing we have a range of new ideas to put you in a first mover advantage for automotive. Our ideas aren’t put out for the world to see and take advantage of they are put directly to our clients only.

    Contact Joel Anngow on 0272079032

    About Anngow Automotive Marketing

    Joel Anngow brings extensive experience of all the key components of digital marketing. Joel’s previous experiences as a vehicle salesperson and his very early application of dealership digital marketing has enabled him to fine tune all the essential digital tools to maximise and increase potential buyer traffic from all internet sources.Joel has experience in all departments of a franchise dealership in Dunedin. A background in all areas of franchise dealership operations. Anngow Marketing was started in 2007 and has been operating for 10 years.

    Joel Anngow has consulted in other markets including Australia , Japan and the US. Anngow Marketing Dunedin welcome's working with car dealerships and automotive distributors throughout the automotive industry. Read about our Automotive Training website Dealer First.

    Joel Anngow on Twitter