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  • joel@anngowmarketing.co.nz

    Content plays a key role

    Your dealership content plays a key role whether that is articles and promotional posts or the content in your vehicle listings.

    A key is having the right website structure to ensure all your content vehicle listings included go up correctly onto the search engines.

    If you don't have your website set up well then it doesn't really matter how much content you put up you will always be at a disadvantage.

    Having your site self managed and with key sections to easily change and alter promotions is key to driving traffic to your dealer website.

    Making sure your content converts is also just as important sometimes you may need to experiment and alter ongoing with your content to help make it better.

    What is also very important is the volume of content you put up. The more targeted content the more traffic in the long run and ultimately the more sales.

    It goes without saying there is no point in a you as a dealer putting up masses of content and paying for mass amount of advertising if your staff dont respond well to customer leads.



    About Anngow Automotive Marketing

    Joel Anngow brings extensive experience of all the key components of digital marketing. Joel’s previous experiences as a vehicle salesperson and his very early application of dealership digital marketing has enabled him to fine tune all the essential digital tools to maximise and increase potential buyer traffic from all internet sources.Joel has experience in all departments of a franchise dealership in Dunedin. A background in all areas of franchise dealership operations. Anngow Marketing was started in 2007 and has been operating for 12 years.

    Joel Anngow has consulted in other markets including Australia , Japan and the US. Anngow Marketing Dunedin welcome's working with car dealerships and automotive distributors throughout the automotive industry. The Anngow family has a history in the Automotive Industry in New Zealand dating back to 1947. We are proudly New Zealand owned and operated.

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